The global mattress market continues to grow, with smart and eco-friendly products leading the new trends in the industry

With the improvement of consumers' demands for sleep quality, the global mattress market is experiencing a new round of growth. According to the latest market research report, the mattress market size is expected to exceed 43 billion US dollars in 2024, with a compound annual growth rate of 6.8%. Among them, smart mattresses and eco-friendly material products have become the key factors driving market development.

The demand for smart mattresses has soared, and technology empowers sleep health
In recent years, smart mattresses with functions such as health monitoring, temperature regulation, and automatic hardness adjustment have been favored by high-spending groups in Europe, America, and Asia. Brands such as Sleep Number, Tempur-Pedic and Eight Sleep provide personalized sleep solutions by integrating sensors and AI technologies, further seizing the high-end market share.

Consumers in emerging markets such as China and India have also begun to pay attention to smart sleep products, bringing new opportunities to foreign trade enterprises. Industry experts suggest that exporters can adjust the functional design according to the preferences of different regions. For instance, the European and American markets focus more on spinal support technology, while Southeast Asian customers pay more attention to breathability and moisture resistance.

Environmentally friendly materials have become mainstream, and sustainability has become the core standard for procurement
With the tightening of global environmental protection regulations, the demand for green materials such as natural latex, organic cotton and recyclable memory foam has risen significantly. Buyers from the European Union and the United States attach particular importance to the OEKO-TEX® certification and CertiPUR-US® standards of mattresses. Some retailers even require suppliers to provide carbon footprint reports.

"About 60% of inquiries from overseas customers explicitly request environmentally friendly options," said the foreign trade manager of a Chinese mattress manufacturer. "The export volume of our biodegradable coconut palm mattresses and plant-based memory foam series has increased by 35% year-on-year."

Cross-border e-commerce helps small and medium-sized enterprises expand their overseas markets
Data from platforms such as Amazon and Wayfair show that the proportion of online mattress sales exceeded 30% in 2024. Independent station sellers have successfully entered the European and American markets through the DTC model (Direct-to-Consumer) combined with localized marketing. In terms of logistics, vacuum compression packaging (Roll Pack) has significantly reduced transportation costs and further enhanced export competitiveness.